Social Media in 2025: What Actually Matters for Your Brand
The social media landscape changes constantly, and if you’re a business owner, it can feel like:
One week: “You have to post Reels daily.”
The next week: “Carousels are back.”
Then: “You need to be on this new platform too.”
It’s a lot. So let’s zoom out and look at what’s actually happening in 2025 — and what that means for your business.
People are spending a lot of time on social media
Reports show:
Over 5.3 billion social media users globally as of 2025
The typical user spends around 2 hours and 20+ minutes per day on social platforms
In other words, your customers and clients are online. The question is whether you’re showing up in a way that’s worth their time.
Short-form video is still king (but not the only thing)
Platforms like Instagram and TikTok reward short-form video with more reach and engagement. TikTok users, for example, spend an average of 34+ hours per month using the app.
Video helps your audience:
See your face
Hear your voice
Experience your environment (barn, shop, studio, office)
Build trust faster
But that doesn’t mean every post has to be a fancy video. A good strategy mixes:
Video (Reels, TikToks, short clips)
Carousels and graphics
Photos and behind-the-scenes
Stories for quick, casual touchpoints
Authenticity > perfection
The data shows that brands that show real people and real stories tend to foster more engagement and loyalty. Social media is no longer about being perfectly polished at all times… It’s about being:
Consistent
Honest
Relatable
Clear in your values
You don’t have to share everything. You do have to share something real.
Strategy beats scrambling
In a recent set of social media statistics, 93% of marketers agreed that social media plays a vital role in their business growth.
But the difference between “we post sometimes” and “this actually helps our business” is strategy.
That means:
Knowing your audience
Having clear goals
Planning content in advance
Reviewing analytics
Adjusting based on what works
This is exactly the kind of work that becomes manageable (and even fun) when you’re not the one doing everything alone.
You don’t have to chase every trend — just the right ones
You don’t need to:
Be on every platform
Post 5 times a day
Jump on every trending audio
You do need:
A strong presence where your audience actually is
A content rhythm that you can sustain
Support in creating, planning, and posting
The truth is, the landscape will keep changing. Having someone in your corner who understands it, watches the trends, and adjusts your strategy accordingly is what keeps your brand relevant without burning you out.
Strategy & Growth
If you want a more strategic, modern, and sustainable social media presence, without trying to chase every trend or do it all alone, I’m here to help.
Take the first step by filling out my quick onboarding questionnaire:
→ Fill out the form here
Then dive deeper into what working together can look like:
→ Explore My Packages
→ Learn About Me
→ Visit the Appointment Page to book your consultation
Let’s build a strategy that actually works, not just one that keeps up.
Sources:
Meltwater & We Are Social – Digital 2024 & Digital 2025 GlobeNewswire
Market.biz – Social Media Statistics 2025 (users and marketer opinions) Market.biz
Texting.io – How Many People Use Social Media in 2025 Texting.io
Statista – Daily Social Media Usage Worldwide Statista