Why Social Media Isn’t Optional Anymore — And What That Means for Your Business

If you run a business today, your online presence isn’t just a “nice extra.” It’s how many people will discover you, research you, and decide whether or not they trust you.

As of 2025, an estimated 5.42 billion people use social media worldwide. That’s about 65.7% of the global population, and the average user spends roughly 2 hours and 20 minutes a day on social platforms.

So when someone needs a service, a product, a trainer, a farm, a therapist, a local shop, or a nonprofit to support, where do they go? They might still ask a friend… but they are almost certainly checking social media too.

Social media = basic visibility

Think of social media like your digital storefront. If it’s:

• Empty

• Outdated

• Inconsistent

• Or just missing altogether

…it sends a message, even if you don’t mean to. A quiet or neglected presence can make people wonder if you’re still active, still professional, or still invested.

On the flip side, a consistent, thoughtful presence says:

• “We’re here.”

• “We’re active.”

• “We take this seriously.”

• “You can trust us.”

That’s the baseline now, not the bonus.

People don’t just scroll. They search.

Reports like Digital 2024 and Digital 2025 show that social media is increasingly important for brand discovery, meaning people are actually finding businesses for the first time through social platforms.

Add to that:

• The average user is active on 6–7 platforms a month

• About 73% of the U.S. population uses social media

If your business isn’t showing up somewhere in that attention stream, you’re missing out on easy touchpoints with customers and supporters.

Consistency builds trust

You don’t need to go viral every week. You do need to show up consistently.

A consistent presence:

• Builds recognition (“Oh, I’ve seen them before…”)

• Builds trust (“They seem organized and legit.”)

• Keeps you top-of-mind when someone is finally ready to buy, book, or donate

But consistency isn’t an accident. It requires:

• Planning

• Content creation

• Scheduling

• Engagement

• Adjusting to what’s working

Which is exactly why so many business owners fall into the “I’ll post when I can” trap and end up with chaotic, inconsistent posting that doesn’t help.

Why getting help actually makes sense

Trying to run your social media alone on top of running your business is a fast track to burnout. Bringing in a dedicated professional lets you:

• Stay consistent without constantly thinking about it

• Have a strategy behind what you post, not just guesswork

• Get better quality visuals and storytelling

• Use your limited time on the things only you can do

In today’s world, social media isn’t optional. But doing it all yourself is.

Sometimes the smartest move is to hand it off so your business can actually be seen by the people who are already out there looking for you.

Realizing your business needs a stronger online presence?

… and you’re tired of trying to keep up with it alone, I’d love to help you build something consistent, strategic, and stress-free.

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Sources:
Meltwater & We Are Social – Digital 2024 & Digital 2025 GlobeNewswire
Texting.io – How Many People Use Social Media in 2025 Texting.io
AboutChromebooks – Global and U.S. social media usage and penetration About Chromebooks
Forbes Advisor – Top Social Media Statistics and Trends